Gustav Norrelund
I build and break AI agents, and track who buys AI in Europe.
About
I spent a year on Meta's Generative AI red team, finding the ways AI systems can be pushed into doing what they shouldn't. I've also worked at Google and EY.
Today I run Northgrove, a studio that builds AI agents for sales and support teams and red-teams them before they go live. I also write Follow the Stack, a data publication on public AI contracts in Europe.
I'm finishing an MSc in International Business and Politics at Copenhagen Business School, with a thesis on sovereign AI.
Now
Northgrove
AI agents for sales and support teams, red-teamed before launch.
northgrove.ai →Follow the Stack
Public AI contracts in Europe, in charts.
followthestack.com →Thesis
Sovereign AI rhetoric vs. what companies actually buy from US hyperscalers. Copenhagen Business School, 2027.
Experience
- Meta
- EY
- Focalx
Education
- Copenhagen Business School
- UC Berkeley Haas
Speaking
I speak about how AI agents fail and how to ship them anyway, and about the European market for AI.
Speaking →