Gustav Norrelund
I build and break AI agents, and track who buys AI in Europe.
About
I spent a year on Meta's Generative AI red team, finding the ways AI systems can be pushed into doing what they shouldn't. I've also worked at Google and EY.
Today I run Northgrove, a studio that builds AI agents for sales and support teams and red-teams them before they go live, and I write Follow the Stack, a data publication on who buys and wins public AI contracts in Europe.
I'm finishing an MSc in International Business and Politics at Copenhagen Business School, with a thesis on sovereign AI. (In Danish: Gustav Nørrelund.)
Now
Northgrove
AI agents for sales, support and customer success, red-teamed before launch.
northgrove.ai →Follow the Stack
Who buys AI in Europe, in charts.
followthestack.com →Thesis
Sovereign AI rhetoric vs. what companies actually buy from US hyperscalers. Copenhagen Business School, 2027.
Background
- Meta
- EY
- Focalx
- Copenhagen Business School
- UC Berkeley Haas
Speaking
I speak about how AI agents fail, how to deploy them anyway, and who is buying AI in Europe.
Speaking →